Web Analytics Guides & Tutorials
Learn how to use analytics to grow your website. Free guides for beginners and experienced marketers alike.
Featured Guides
Getting Started with Web Analytics
Everything you need to know to start tracking your website. From setup to your first insights.
- • What is web analytics?
- • Choosing an analytics tool
- • Installing tracking code
- • Reading your first report
Understanding Your Traffic Sources
Learn where your visitors come from and how to optimize each channel.
- • Direct vs organic vs referral
- • Social media traffic
- • Email campaign tracking
- • UTM parameters explained
Privacy-First Analytics
How to track website analytics while respecting visitor privacy and staying compliant.
- • GDPR and cookie consent
- • Cookieless tracking methods
- • Privacy by design
- • Choosing compliant tools
Measuring Content Performance
Use analytics to understand which content resonates with your audience.
- • Top pages analysis
- • Time on page metrics
- • Bounce rate interpretation
- • Content optimization strategies
Analytics for Ecommerce
Track your online store performance and optimize for more sales.
- • Product page analytics
- • Traffic source ROI
- • Cart abandonment insights
- • Campaign performance
Migrating from Google Analytics
How to switch from Google Analytics to a privacy-first alternative.
- • Why migrate from GA
- • Comparing alternatives
- • Data considerations
- • Step-by-step migration
Quick Analytics Tips
Check your analytics weekly, not daily
Daily fluctuations are normal. Weekly trends show real patterns.
Focus on 3-5 key metrics
Too many metrics leads to analysis paralysis. Pick what matters most.
Always compare to previous periods
Raw numbers mean little without context. Week-over-week comparisons reveal trends.
Set up UTM tracking for campaigns
Tag your marketing links to know exactly which campaigns drive results.
More Resources
Put Your Learning into Practice
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